A cohesive system created to tell the brand’s story through meaningful design
Client
Looky
Year
2025
Deliverable
Branding Identity, Strategy
Info
This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.
Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint
Credit
Brand Strategist: Lena Torres
Senior Designer: David Cho
Lead UX/UI Designer: Mia Kwon
Creative Director: Julian Raye
Project Manager: Alexis Ford
Design Producer: Niko Sato