Limbo

Limbo

A bold visual system designed to express the brand’s values and vision with clarity

Client

Better On

Year

2025

Deliverable

Branding Identity, Web Design

Info

This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.

Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint

Credit

Brand Strategist: Lena Torres
Senior Designer: David Cho
Lead UX/UI Designer: Mia Kwon
Creative Director: Julian Raye
Project Manager: Alexis Ford
Design Producer: Niko Sato

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