A clean and confident identity tailored for consistency across every touchpoint
Client
Merusa
Year
2019
Deliverable
Branding Identity, Product Design
Info
This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.
Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint
Credit
Brand Strategist: Lena Torres
Senior Designer: David Cho
Lead UX/UI Designer: Mia Kwon
Creative Director: Julian Raye
Project Manager: Alexis Ford
Design Producer: Niko Sato